Get up close and personal with some of today’s biggest athletes in GUARD DOWN, a branded series for Gillette and UNINTERRUPTED, produced, directed and edited by Somatic. Hosted by Andrew “Hawk” Hawkins, the series featured NFL QB Deshaun Watson, Running Backs Todd Gurley and Alvin Kamara, and the reigning NBA Sixth Man of the Year, Lou Williams.
From the outset we knew that the heart of GUARD DOWN was going to be candid, unguarded, conversation. After working through various production strategies it became clear that shooting on location was not going to give us the results we were looking for. Building an entire locker room from the ground up, we created a seamless blend of style and functionality. Stylistically, our set created the look and feel of an upscale athletic club - the sleek and modern locker room was accented with Gillette brand colors. Our biggest challenge was creating an environment where the athletes felt comfortable having intimate conversations while shaving. To achieve this, we built out a full sink area with a two-way mirror, behind which we could hide our cameras and production crew, completely invisible to the athletes. The result was a much more organic experience for talent, which translated to viewers as natural, free flowing, conversation between some of sports’ biggest stars.